In Case of Emergency

The Ambulance Service has launched a national "In case of Emergency (ICE)" campaign.

The idea is that you store the word "ICE" in your mobile phone address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency".

In an emergency situation ambulance and hospital staff will then be able to quickly look at your mobile phone and find out who your first contact should be and be able to contact them.

For more than one contact name, use ICE1, ICE2, ICE3, etc.

It really could help the emergency services in doing their job.

It's so simple that everyone can do it. Please do.